Affiliate Wiz is just one of the many overwhelming choices of
affiliate software solutions on the market today. Before
you even decide between a hosted network solution or a software
solution, you should know what features to look for. Once
you know what features to look for, you must then
between a software solution such as Affiliate Wiz, or a network
solution such as Commission Junction.
Automated Affiliate Signup Process
A proper affiliate solution will come with a pre-built signup
page. This greatly simplifies the affiliate signup
process for both the affiliates and the affiliate program's
manager. Your web site should prominently provide links
to your affiliate agreement and to your affiliate signup page.
Most affiliate programs including Affiliate Wiz support an
automatic acceptance of new affiliates, or a manual approval
process. Some merchants prefer the manual process in
order to weed out unqualified affiliates.
The most important points to be made here is that the process
should be simple for the affiliate, and efficient for the
Simple process for Affiliates to obtain
The solution you choose to manage your affiliate program
should provide an intuitive means for affiliates to obtain
links, banners, and product images so they can quickly and
easily begin promoting your web site. You want to make
their life easy since they are doing you the favor of
promoting your site. Most solutions like Affiliate Wiz
will support sending an automated email to the affiliate as
soon as they signup. This email must contain the link to
the affiliate console where they can obtain links, and should
remind them of their login information.
It is also vital that these links be categorized for easy
retrieval by affiliates. If you offer numerous links,
banners and product images try to keep the number per category
to a reasonable number. Affiliates do not like to page
through hundreds of banners to find one they like.
Real-time reporting for affiliates
As soon as affiliates start linking to your merchant web site,
they want to know how well their web site is performing.
Real-time reports are preferred over delayed reports.
Affiliate Wiz tracks all stats in real-time. The only
delay would occur in the affiliate console if the affiliate
manager has set the sales approval process to manual.
This process allows the affiliate manager to verify a sale
before it is visible to the affiliate.
At minimum the affiliate reporting console must display
impressions and clicks. It should also display total
conversions of sales and or leads. Affiliates also
prefer a nice summary of their past commissions including how
much was paid, how much they earned, and how much is owed to
Advanced reporting for affiliate
As the affiliate manager, you should require sophisticated and
detailed reporting options. After all, you need to know
which affiliates are performing the best, which links are
performing poorly, as well as many other metrics.
Many common reports include:
--an overall summary of clicks, sales and leads
--average conversion times by affiliate and banner
--sales, lead, and click summary reports
--impressions, clicks, and click through reports
--sales, lead and click detail reports
--payment summary reports
Simple methods of payment processing
At the end of each month, or at some other regular interval,
you will need to pay your affiliates for their commissions
earned. Your system will need to provide a detailed
report of how much is owed based on your minimum check cutting
policy. It is important that your software solution
support a minimum payout amount so you don't have to cut small
checks. The solution should also provide a simple means
of exporting the data for importation into accounting
software, or for uploading to PayPal.
If you will be paying your affiliates on a per-click basis
(CPC), then it is vital that the solution have built-in fraud
detection to prevent duplicate clicking and to filter out
spiders. The last thing you want to do is pay affiliates
for unqualified traffic.
is right for me? A software solution or network solution?
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